awareFi Money, meet mind.
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BEHAVIOURAL INTELLIGENCE FOR ADVISORS

Meet the person behind the portfolio. The paperwork follows.

Every client carries a money story they have never been asked to tell. AwareFi’s fifteen minute behavioural assessment brings it into the room: what they can afford, what they can stomach, and how they will act when markets turn. Then it drafts the KYC record, the suitability record and the investment policy statement, ready for your review.

Behavioural risk assessment KYC reviews Suitability records Investment policy statements Review tracking
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Built by advisors. Your judgment stays yours: nothing is filed without your review.

Annual review The Whitfield household · illustrative
1

Discover

Profiled

Your client completes the behavioural assessment and updates their details.

68 The Navigator
2

Converse

Held

You walk in knowing how they think, what they can afford and what to ask.

3

Document

Signed

Drafted from what was gathered and discussed, ready for your review.

KYC IPS Suitability
4

Grow

Referral

A client who feels understood introduces the people they care about.

Filed. Every step recorded. Next review scheduled for April 2027.

Two clients. Same portfolio. Same plan. Same score.

On paper, they are the same person. Then the market falls eighteen percent.

Elena

Illustrative

What the questionnaire saw

Risk score
62
Portfolio
Balanced
Time horizon
12 years

What AwareFi sees

Loss aversion
38
Composure
81
Crowd influence
29
Likely range under stress
57 to 66
In March Held steady, and rebalanced into the dip.

James

Illustrative

What the questionnaire saw

Risk score
62
Portfolio
Balanced
Time horizon
12 years

What AwareFi sees

Loss aversion
84
Composure
33
Crowd influence
71
Likely range under stress
44 to 64
In March Called to sell everything, on the worst day.

A standard questionnaire interviews the calm client sitting across your desk. AwareFi measures the one who turns up in a downturn, months before the market asks. You would have known which was which, and had the conversation while everyone was calm.

The market is only half the story. The investor is the other half.
Explore the assessment
Explore the assessment

Fifteen minutes that change every conversation that follows.

Forty two questions in about fifteen minutes, or sixteen in five, written to feel like a conversation rather than a form. Three lenses and nine behavioural traits give you one clear picture of the person behind the portfolio.

Grounded in five decades of peer reviewed behavioural finance research, including work recognised with the Nobel Memorial Prize in Economic Sciences.

See the research

Capacity

What can they afford?

Horizon, liquidity, withdrawals and obligations. Facts, not feelings.

Tolerance

What can they stomach?

A genuine personality trait, measured from several angles.

Behaviour

What will they actually do?

The emotional patterns that decide whether a good plan survives a bad year.

Loss aversion Overconfidence Anchoring Pattern projection Regret sensitivity Crowd influence Mental accounting Future orientation Composure
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Pick your ride for the next ten years.

The Sidewalk 3% average, best year +6%, worst year −1%
The Highway 6.5% average, best year +20%, worst year −13%
The Racetrack 9.5% average, best year +38%, worst year −32%
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Then it takes the pain out of compliance.

The problem was never the rules. It was the process: scattered, repetitive, and done after the conversation instead of as part of it.

The review today

  • Chasing clients for updated KYC information
  • Typing the same details into three different systems
  • Writing suitability notes after the meeting, from memory
  • An IPS template that never quite fits the client
  • Review dates kept in a spreadsheet, or in your head

The review with AwareFi

  • Clients update their own information inside the assessment
  • Captured once, exported to the systems you already use
  • Suitability reasoning recorded as the conversation happens
  • An IPS drafted from the client's actual profile
  • Every due date tracked and every file flagged for you

From first question to signed file, in four steps.

1

Discover

The behavioural assessment

Your client completes one assessment on their phone: details, goals, horizon, comfort with risk and how they really think about money.

You get a complete, confirmed client profile
2

Converse

Bring awareness to what is

You walk in knowing their persona, their pressure points and the questions worth asking. The meeting is about how they think, not just what they own.

You get a meeting that goes deeper
3

Document

The paperwork, ready for you

The KYC record, the investment policy statement and the suitability record are drafted from what was gathered and discussed. You review, your client signs, and the file is complete.

You get three documents and one audit trail
4

Grow

Turn the review into a relationship

Clients who feel understood stay longer, bring their families and introduce their friends.

You get deeper relationships and referrals

One assessment. Three documents.

Everything your file needs is drafted from what your client shared and what you discussed, so nothing is typed twice and nothing contradicts anything else.

KYC record

Personal circumstances
Updated
Financial circumstances
Updated
Objectives and horizon
Confirmed
Client confirmation
Signed

Every element reviewed and marked changed or unchanged, with the client's own confirmation of accuracy, timestamped.

Investment policy statement

Objectives and constraints
Drafted
Target allocation
Balanced
Drawdown plan
Agreed
Client signature
Signed

Drafted from the client's behavioural profile, including a plan agreed in advance for what you will both do when markets fall.

Suitability record

Tolerance and capacity
64 / 48
Risk profile
Lower of the two
Factors considered
8 of 8
Next review
Scheduled

The reasoning behind the recommendation, not just the conclusion, with the arithmetic shown and a complete audit trail.

Fits into the systems you already use.

AwareFi does not ask you to replace anything. It produces the insight and the records, then sends them where your firm keeps them.

Export to PDF and structured data, for any system
Available
Direct connections to leading advisor CRMs
On our roadmap
Financial planning software
On our roadmap
Electronic signature and document storage
On our roadmap

Built for the moment your compliance lead asks why.

Every score explains itself

The same answers always produce the same score, and every report shows the arithmetic. No black box.

Nothing is ever overwritten

Every change is recorded with who made it, when and why, so the file still makes sense years later.

Your judgment stays yours

AwareFi records your reasoning. It never makes the decision, and it never quietly changes a result.

From the founder

Built by advisors. Not by a software company.

AwareFi comes from years of first hand experience on both sides of the desk: the emotional side of money that shapes every client decision, and the compliance work that quietly eats the week.

Take it yourself first.

The fastest way to understand AwareFi is to sit in your client’s chair. Twenty minutes: we run the assessment with you, walk through your own results, and show you exactly what lands on your desk.

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